What is User Experience (UX)? How to optimise this in SEO?
User experience is not only limited to the stability of content on a web page or its speed but involves how the content is displayed and served on a page. Everything that affects the perspective of a user about his presence on your website is included in user experience, UX. Here in this article we will look at what user experience is and how to optimise user experience in SEO.
What is User Experience (UX)? How To Optimise This In SEO?
User experience UX is a collection of everything a user is experiencing on a website. How a user is interacting with the system, service or product, how the webpage is loading, whether it is attractive to use a website or not and the overall experience a user has when interacting with a website is termed as User experience, UX.
A seamless, enjoyable experience in which a user has a positive time on your website and likes to come back again is what we call a perfect user experience. You can only enhance a user experience and can keep him intact with your website, by providing him what he exactly needs.
SEO and User Experience both have a primary objective; to develop websites in a way that provides the users with exactly what they need. User experience is an element of an on-page SEO that is usually overlooked but it should not.
If your website is not easy to use, it is not stable, it is taking more time to load and is not mobile friendly, it will definitely result in pushing visitors to your competitors, resulting in badly affecting your reputation and revenue. In simple words, UX is how users interact with your website and how they feel during their use time.
Google gives priority to those websites where users have good experience. You need to make sure that users are staying on your website for longer and are finding the content engaging.
Importance Of UX
User Experience tells search engines whether the webpage is helpful, reliable or not. If the user experience is positive, it helps in boosting the search engine ranking and increasing click through rates ultimately boosting a website exposure and improvising it’s overall performance.
Optimising UX and SEO
Here is how you can optimise UX for SEO. Make sure to understand the following points so that you can provide the best positive user experience to the visitors.
- You can simply conduct a detailed audit of your website’s SEO performance that not only will help you in the areas of the page that need your attention but also how you can boost user experience and satisfy them with the content on your website. Deeper understanding of your web page can help you identify the areas where you need more attention.
- Focus on improvising the website’s speed by simply minimising the server response time and optimising the images. You can put a great positive impact on users by providing attractive visuals on your website.
- Search engines like Google often prioritise mobile experience over desktop experience when they rank the web pages. So you must make sure to enhance the mobile friendliness of your website.
- Also focus on making it mobile responsive so that search engines rank it higher as compared to your competitors.
- Another best thing that you can do to optimise User experience for SEO is to create user friendly and memorable URLs. They should be descriptive about their content but should be concise and shorter.
- Make sure the content you’re providing the users with is compelling, unique and attractive. It should be captivating and should be original. It should be to the point and should be exactly what your audience wants.
- Always keep on monitoring and analysing your website performance to make sure that your audience is getting what they need.
FAQs
Final Thoughts
User experience is as important as other elements of SEO. You need to make sure to pay attention to the User experience and optimise it to rank higher in search engines rankings because satisfied and positive user experience not only makes your website more engaged but also reliable and trustworthy in the eyes of search engines.
Above article tells you about user experience and how you can optimise user experience to boost SEO.