What is URL Path? How to optimise this in SEO?
URL path is a component in the URL of a website that comes right after the domain name. URL path tells about the particular page or piece of content in the website. You cannot ignore the importance of the URL part in SEO because it not only impacts search engine crawling and indexing but also impacts on user experience and keyword relevance ultimately affecting SEO performance of the website. Here in this article, we will look at what URL path is and how to optimise it in SEO.
What Is a URL Path? How To Optimise This In SEO?
In simple words, a URL path is the part of a URL that tells about the particular content on a website or informs users about a particular page. For example there is this URL
Https://www.example.com/cloth/jeans. In this URL “/clothes/jeans” is considered as a URL path. Keep this example in mind and read further description.
Here the URL path is indicating the location, where you can find the content about jeans. A well structured URL path not only helps users in understanding the structure of the website but also help search engines navigate a website effectively and efficiently.
URL path impacts SEO significantly by creating its effects on search engine crawling and indexing. It also creates its impacts on user experience and keyword relevance.
If your URL path is clear, logical and understanding, search engines will be able to crawl and index the website more efficiently, ultimately influencing the visibility positively. Moreover, a readable and direct URL path also improvises the navigation for users on the website and notably increases the chances of clicking on the link.
This click through rate is a significant Google ranking factor, ultimately impacting SEO of the website. Furthermore, you can also give your web page an SEO boost by simply incorporating certain keywords in the URL. This makes your web page appear in more relevant and specific search queries.
Structuring URL path
In order to get the best results for SEO of your website, you can simply structure your URL path of the website by keeping it short and descriptive. Make sure to keep it keyword rich but also make sure not to over stuff it with keywords.
Furthermore, use hyphens to separate words and make sure it is clearly indicating the location of the content about a specific product. Make sure the URL is easy to read and understand for both search engines and users to get the best SEO results.
FAQs
Conclusion
A well organised, relevant, keyword rich, clear, and informative URL path plays an important role in SEO by enhancing Search Engine Optimisation and user experience. You need to make sure that your URL is as clear as possible, direct, concise, and logical and has certain specific keywords in it. Above article tells you about what URL path is and how you can optimise it for better site performance.