What is URL Length? How to optimise this in SEO?
URL length simply is the length of a web page URL that refers to the number of characters present in it. URL length impacts SEO significantly by producing its effects on crawlability indexability, user experience and keyword relevance on a web page. Here in this article we will look at what URL length is, its importance, and other relevant information about it, so you can boost SEO by optimising the URL of a website.
What is URL Length ? How To Optimise This In SEO?
URL length is the measure of the number of characters present in the URL of a web page. There are several components of a URL including protocol, domain name, path and query parameters.
All of this combines together to develop a Uniform Resource Locator URL of a website. Its length measures the total number of characters including, all of these components right from protocol to domain name, path and other parameters or even the tracking codes, if they are attached to end.
URL code should be user friendly and easier for the search engine to index them to get higher ranking in Search Engine Ranking Pages, SERPs. Understanding the importance of URL length is a must to boost the SEO performance of your website.
Optimising URL Length In SEO
You must make sure that the URL length of the website is not only shorter but also descriptive and more user friendly. Keep it mind that the length of the URL makes it easier for the readers to read, remember and understand about the website.
Moreover, if the URL is compact and informative, users definitely will share it on social media. Improving both shareability and user experience results in higher click through rates, ultimately increasing the chances of getting ranked higher in SERPs.
According to the criteria used by search engine crawlers to crawl and index the content and URL, there are certain limitations on the URL length that they can process. If your URL is excessively long, search engine crawlers will be unable to crawl and index it. This potential affects the visibility of the web page, ultimately decreasing the SEO performance.
Furthermore adding valuable and relevant keywords in URL can signal search engines about the context of the web page. And because the URL is in the list of on-page SEO elements it affects the ranking of the web page significantly. Remember not to over stuff your URL with keywords as it may hint to search engines that the webpages are spam.
FAQs
Conclusion
You must make sure to assess and analyse the URL of your website by focusing particularly on its length in addition to its structure and adherence to SEO guidelines. Make sure to focus on the length appropriately to keep the URL relevant, concise and descriptive. Above article tells you about what URL length is and how to optimise it in SEO.