What is Unnatural Influx of Links? How to optimise this in SEO?
A sudden increase in the number of backlinks on your website over a short period is called an unnatural influx of links. This indicates to search engines that something manipulative or inorganic is happening in the website, to boost its ranking and authority, ultimately leading to penalties. Here in this article, we will look at the details about what an unnatural influx of links is, how it impacts SEO, and how to optimise it in SEO.
What is Unnatural Influx of Links? How to optimise this in SEO?
Simply, when a website experiences a sudden increase in backlinks within a shorter time period that naturally is not possible or deviates somehow from organic growth patterns, we call it an unnatural influx of links. This sudden growth is usually common in local and small stores where, all of a sudden, thousands of people from the online market walk in to look for the product.
When this happens with little to no marketing strategy application, it questions the website’s growth. Because it is not something natural and deviates from common growth patterns a website authority and visibility usually follow.
As we know the quality and quantity of backlinks play an important role in SEO of the website. Search engines like Google prioritise websites that have the content with the most relevant, high-quality, strong, and valuable backlinks.
If there is an unnatural influx of links, Google may detect it as manipulative activity or an inorganic effort done to boost website ranking authority or visibility. Although it may seem advantageous, it lowers the domain authority of the website and affects its ranking significantly.
Since search engines are smart enough to detect natural patterns, if a website has used manipulative technique or link-building practice to generate such links search engines will detect it.
There is this Google penguin update that particularly targets manipulative link-building practices and link spam. In case the Google Penguin update has detected the presence of link-building practices or artificial methods to generate backlinks that resulted in an unnatural influx of links, it not only will drop your website ranking significantly but also will lead to decrease in website traffic and visibility.
This impacts SEO badly, ultimately lowering your website’s authority, and credibility, resulting in a significant decrease in revenue. Well, research says that more than 75% of the websites that suffer from SEO penalties suffer just because of the presence of unnatural links.
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Conclusion
Make sure to focus on building a healthy backlink profile to avoid unnatural influx of links or other circumstances that not only can lead to damaging your website search ranking but also affects your website credibility and reputation. Above article tells you about the unnatural influx of links and how it impacts SEO so that you can understand how to keep link building efforts of your website to the right side to avoid any type of unnatural influx.