What is the Use of AMP? How to optimise this in SEO?

AMP stands for Accelerated Mobile Pages which is an open source framework aimed particularly to speed up web page loading on mobile devices. It basically works by creating lightweight versions of the web page so that they can load easily and instantly on mobile. Here in this article we will look at the use of AMPs, its significance and how it impacts SEO.

What is the Use of AMP? How to optimise this in SEO?

AMP is an open source HTML framework that creates lighter versions of the website to make them optimised, boosted and speedier when loading on mobile. It does this by simply stripping down the code and using an easy and streamline version of JavaScript and CSS. 

AMP framework aims to improvise the overall user experience ultimately enhancing the website SEO and making it more reliable and preferred by users. Since Google always prefers considering user experience when ranking the website, AMP when implemented makes websites smoother and faster for mobile devices. 

It makes the webpage perform better, making AMP a valuable element in SEO strategy. Research shows that with only one second delay in loading on mobile, the websites can minimise conversions by 20%. AMP impacts significantly on it and reduces the load time and ends up boosting user experience and improving conversions and bounce rate.

FAQs

If you have done the speed test and it indicates that your website is slower on mobile pages or if the traffic of your website comes majorly from mobile users, using AMP could be a great option to improve user experience and make the website mobile friendly. It maximises the performance of your website and makes it more mobile friendly by minimising the loading time and making the website efficient for mobile usage.

Well, no AMP itself is not a direct ranking factor but it greatly affects the major ranking factor such as the user experience and page loading speed. If you have implemented AMP on your website and have boosted the website’s loading time and functioning on mobile, you can definitely impact the SEO of your website positively. It will result in low bounce rates and faster loading times that ultimately will improve your website ranking in search results.

Conclusion 

Having AMP compliant pages is not only a bonus but a necessity for Website owners to make their website user friendly. It enhances the webpage speed and improves the overall user engagement ultimately influencing search rankings and giving search engines reason to rank the websites at higher levels. Above article tells you about the use of AMP and how it impacts SEO so you can understand the concept well and can boost your website SEO. 

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