What is the Page Age? How to optimise this in SEO?
Page age is the age of the page and refers to the time period since a web page was first published. It is one of the critical factors in SEO that influences search engines and helps them make assessments related to reliability and relevance of the content on the web page. Here in this article we will look at the details about what page age is and how to optimise it in SEO.
What is the Page Age? How to optimise this in SEO?
Page age is the time period that has passed since the first publishing of the web page. Both new pages and mature web pages are important on the basis of the search query context.
New pages are favoured particularly for those topics that are continuously changing or trending. Remember you have to provide the fresh content in these new web pages.
Alternatively, older pages get more strong backlinks that are from authoritative and credible websites. They also attract visitors because of their evergreen topics.
Page Age Impact On SEO
Page age is one of the major factors influencing search engines to understand about the credibility and trustworthiness of the webpage. Older pages are usually deemed more trustworthy and valuable as compared to fresh and newer pages.
Web pages that are well aged also deliver positive user experience and have strong backlinks that actually makes them more credible. The websites with evergreen topics get more SEO benefits if they are well aged.
Those web pages that are new and require up to date information can only improve the SEO performance of their website by adding fresh and new content. Remember this does not mean that the older web pages value will be decreased.
All it means is you need to focus on website updating to keep things fresh, new and relevant. Moreover, when we talk about link building, we came to know that older pages usually have more credible and valuable links that are actually important for SEO.
More quality backlinks provide signals to search engines that the content present in the web page is more credible, relevant and valuable. This actually makes it rank better in search engine ranking pages, SERPs.
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Conclusion
Page age is an essential SEO factor that significantly impacts search engine’s evaluation for authority, reliability and relevance of the web pages. This above article tells you about page age and its impact on SEO so that you can get to know about how page age impacts the SEO.