What is the Official LinkedIn Company Page? How to optimise this in SEO?

Official LinkedIn Company Page is an official company page that acts as a ranking factor for search engines. It signals search engines about user engagement, legitimacy and authenticity of your business. This official LinkedIn page is important for SEO as it makes it easier for the search engines to understand and index your page. Here in this article we will look at the details about the official LinkedIn Company Page and how to optimise it in SEO.

What is the Official LinkedIn company Page? How to optimise this in SEO?

An official LinkedIn company page is one of the ranking factors that signal search engines about the originality and credibility of your business. Since it makes it easier for the search engines to assess your website, index your page and understand the aim of your company, this ultimately leads to higher ranking in SERPs. 

An active LinkedIn company page also drives more traffic towards your website via backlinks. This increase in backlinks, high quality traffic and enhancement in discoverability combines together to make your website valuable, incredible not only in the eyes of search engines but also for users. 

Official LinkedIn company Page And SEO

The presence of the official LinkedIn company page showcases the legitimacy and authority of the business in its niche. This enhanced credibility, trust and reliability, ultimately boost ranking in search engine ranking pages. 

Moreover, it also increases user experience because it makes it easier for you to engage directly with the audience via trustworthy platforms, ultimately boosting the website ranking by attracting more traffic that converts into customers, in the end boosting revenue.

You also have to make sure to use LinkedIn as a content marketing platform because it allows you to publish posts and articles on your company page directly. This makes it easier for the search engines to index the company page ultimately making it easier for them to understand it.

FAQs 

There is minimal to no direct impact noticed by the count of followers present on your LinkedIn company page on the SEO of the page. However if you have a higher follower count on your LinkedIn company page, this means you have more potential for increasing shareability and user engagement ultimately benefiting SEO indirectly by simply attracting more traffic on your website.

Absolutely yes. Incorporating main and relevant keywords in your LinkedIn company page content,  particularly in its posts, blogs and company description, not only helps in improving visibility of the page but also makes it convenient for the search engines to understand the page by indexing it appropriately. Including keywords is one of the basic content strategies that you should not ignore in any type of content to boost SEO.

Conclusion

If you are using the official LinkedIn company page correctly, you not only will notice a significant modification in your business digital marketing but also will notice a boost in its revenue. This is because an official LinkedIn company page signals search engines about your business trust and engagement with the audience. Pay attention to the above article that tells you about official LinkedIn company page and its impact on SEO

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