What is the Keyword in Subdomain? How to optimise this in SEO?

Like other factors affecting search engine ranking, keywords in subdomains also affect SEO of a website. Keyword in the subdomain is the presence of relevant keywords in the subdomain name in the URL of a website. Here in this article, we will look at the details of keywords in subdomain, their importance, and how they affect SEO.

What Is The Keyword In Subdomain? How To Optimise This In SEO?

Websites use domain names to create their identity that is different and unique from others. Creating a memorable domain name is more preferable to grow your business and boost the website ranking. 

It also impacts overall SEO. Like domains, some subdomains describe the domain. A subdomain is the second place in the hierarchy after the domain name. Creating subdomains for your website gives you several benefits, and you can maximise the benefits of subdomains by using keywords in subdomain names. 

They can help you add additional on-page optimization and help you enhance URL structure to give more dominance and stability to your brand or website. If you properly incorporate keywords in the subdomain name, you not only can organise the entire website, but it can also impact an overall SEO strategy positively. Let’s look at some of the benefits you can get with the placement of keywords in a subdomain. 

  • If you have used a keyword in subdomain, it instantly gives you information about the topic of the content in the web page, ultimately improving relevance for not only search engines but also users. 
  • Moreover, using keywords in subdomains also helps in ranking your website well as it increases the overall visibility and attracts more traffic, particularly for those specific query terms.
  • Using keywords in subdomains can also help you target the particular audience ultimately improving targeted traffic. 
  • Moreover, if you have used keywords in the subdomain properly, they can help you get more backlinks, ultimately helping search engines understand the credibility and authority of your website. 
  • Furthermore, as you know, the key to SEO performance is user experience; if you are using keywords in subdomains, you are creating direct pathways of information and products the users are looking for, ultimately enhancing SEO.

FAQs

A single keyword would be the best choice for you that you can include in a subdomain. Remember a single and relevant keyword or a single phrase, appropriately placed in a subdomain, is enough to show your credibility to both search engines and users. Remember it should describe the content of the subdomain and make sure you are not over-stuffing the subdomain with keywords as it may appear scammy. 

No, having a keyword in a subdomain does not confirm higher ranking in search engines but remember it can help search engines by providing them with the hints of the content present in the website. Just like other numerous factors that affect SEO strategy, the presence of keywords in subdomain is just a one single part of that vast SEO strategy.

Conclusion

Using one single relevant keyword explaining about the content of the website in subdomain affects the overall SEO performance of a website by improving the user experience and relevance. Remember not to overstuff your subdomain with keywords and put keyword inappropriate places. The above article tells you about keywords in subdomain and how you can utilise them to boost SEO for your website.

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