What is Site Over-Optimization? How to optimise this in SEO?
Site over optimization means optimising your website more than just needed. In simple words, it means that you are trying too much and too hard to make your website appear in the top results of search engine ranking pages. Here in this article, we will look at what is site over optimisation, its impact on search engine ranking and how to optimise it in SEO.
What is Site Over-Optimization? How to optimise this in SEO?
When you push the website beyond standard optimisation strategies and try to get rank in the top of the search results, this results in over optimisation. Over optimisation happens when you stuff your content with extra keywords then needed or when you are using so many backlinks that have the same word.
Moreover, if your website is trying too hard to manipulate search engines, this also results in over optimisation. Remember the key to successful SEO is in a balanced approach, particularly when it comes to optimisation.
Make sure to monitor site optimisation to keep an eye on penalties. This is because site over optimisation not only impacts SEO negatively but also can trigger algorithms to penalise the website due to manipulative practices, used only to get ranking, rather than focusing on a quality of the content.
Google tries its best to provide high quality and relevant content to the users, when they look for something. If your website is overly optimised, there are high chances that it signals search engines about something wrong happening in your website and you’re only providing the information to gain ranking and revenue and are not focusing on the quality of your content.
This ultimately results in dropping of the visibility and traffic on your website and signal search engines about manipulative practices going on. Similarly the presence of excessively optimised anchor text in backlinks and the keywords that are not relevant also makes your content look unnatural.
Of course, your audience will not be happy with your content and your user experience will also be bad, leading to poor ranking in SERPs and decrease in organic traffic. You need to make sure to properly control your website content and display, both.
You have to focus on keywords and have to make sure you are not over stuffing the content with keywords and are using only the required ones.
- Moreover, focus on earning the relevant backlinks from authorised and credible websites to increase your website authority, unlike going with linking schemes that may provide you with unnatural links but those that are low quality and triggers search engines to penalise your site.
- Furthermore, make sure to update your content and produce high quality content to boost your chances of getting ranked in higher place.
- Plus, not to go with over optimised anchor texts and never to use exact match anchor text because it impacts SEO negatively. Instead of that go with balancing your anchor text with partial match to improve the backlink profile health and avoid penalties from search engines.
FAQs
Conclusion
In order to get at the position of optimal ranking, you have to make sure to understand and balance the website optimisation. Ensure to provide balanced high quality content with relevant keywords, optimised anchor text and natural backlinks to avoid search engines penalising your website because of over optimisation. Focus on creating balance and using standard optimisation strategies, instead of going beyond the level to get rank higher in search engine ranking pages.