What is Site Architecture? How to optimise this in SEO?
Site architecture is the organisation, setting and structure of web pages and the way they are linked together in a single website. Site architecture helps users and search engines to find, understand and navigate the content on a website easily. Let’s talk about site architecture in detail and discuss its impact and optimisation in SEO.
What is Site Architecture? How to Optimise This in SEO?
Site architecture is an important factor affecting SEO performance of a website. This is because it affects the website usability not only for users but also affects the crawling and indexing of the website for search engines.
Site architecture is basically the organisation of the website structure. If the website is appropriately architectured it ensures search engines can crawl the website with much ease and convenience that ultimately makes it easier for them to index and understand the content available on the web pages.
Moreover, the presence of easy to follow links and clear hierarchy also helps search engine crawlers to locate and index all the pages ultimately increasing the chances of getting rank higher. Plus, the website that is easy to navigate helps in increasing time on the site because it makes users satisfied and comparatively convenient for them to navigate, ultimately increasing page views.
It also decreases the bounce rate and delivers a positive user experience that itself is a significant ranking factor leading to better SEO outcomes. Furthermore, those websites that have well planned site architecture distributes page authority from one web page to another throughout its website, helping search engines in understanding the page equity and the relationship between different pages on one site.
Optimising Site Structure In SEO
In order to optimise website architecture for better SEO, you need to make sure to plan a logical hierarchy for the content on your web pages. It would be better for you to use broad categories that will be helpful in those websites that have multiple web pages on a single topic.
You can group them together to make every page accessible. Moreover, make sure to keep URL structure consistent and clear and go with using breadcrumb navigation to assist users in understanding where they are located on your website. This also helps in making the website architecture organised and positively influencing for SEO.
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Conclusion
In order to make sure that users and search engines can crawl and navigate your website appropriately you need to make sure to organise it efficiently. Site architecture not only helps in improving user engagement but also assists search engines in finding, indexing and understanding the content on your website properly. This above article tells you about what site architecture is and its relevant information so that you can create a robust SEO strategy.