What is Schema Markup? How to optimise this in SEO?
The code or language that is used by search engines to read and understand the content present on your web pages is called schema markup. It is also known as structured data.
This semantic vocabulary helps in characterising and categorising the web page content to help search engines improvise SEO outcomes via rich snippets, ultimately helping a web page earn more clicks. Let’s talk about what is schema markup and how to optimise it to boost SEO in details below.
What Is Schema Markup? How To Optimise This In SEO?
Schema markup, unlike other elements of SEO, is one of the new forms of optimization used to boost SEO. It is extremely powerful but is least utilised because of less available information.
Basically schema markup is the code that is also known as semantic vocabulary, you put on your website, to help search engines understand the content present on your page. Basically schema markup does not tell about what the content is that is present on the web page, instead it tells what the content means.
Schema.org is the website used for schema markup. It is created by combined efforts of different search engines like Bing, Yahoo and Google. You just do not need to worry about learning the new coding skills, instead you can simply go with adding schema.org vocabulary bits to HTML micro data.
This schema vocabulary is applied to web pages via encoding techniques including Micro data, JSON-LD and RDFa. For your information JSON-LD is one of the most preferred methods of encoding that you can use to apply schema vocabulary to web pages. It is preferred by Google.
Importance of Schema Markup
Remember schema markup is not a ranking factor, instead it makes your web page eligible for rich snippets in SERPs. This ultimately results in boosting search visibility and increasing understanding of search engines when it comes to the content available on the web page.
FAQs
Conclusion
Schema markup can help you boost your search engine ranking as when it is correctly applied it helps search engines to understand and categorise your data perfectly. You can go with schema.org, which is a website used for schema vocabulary, and can apply it to the pages via encoding methods. Above article tells you about schema markup and how it can help you boost SEO.