What is Repeat Traffic? How to optimise this in SEO?
When users return to the website after their first visit, this is called repeat traffic. It is basically the number of users coming back on a website they initially visited. Repeat traffic is an important factor that impacts SEO by creating its effects on engagement, user experience, brand loyalty, trust and backlinks. Here in this article we will look at the details of repeat traffic and what it is and how to optimise it in SEO.
What is Repeat Traffic? How To Optimise This In SEO?
Repeat traffic is a metric used to measure site’s stickiness. In simple words, repeat traffic is used to measure the ability of a website to engage users. If a website has increased repeat visitors, this means it not only is valuable but also reliable and trustworthy for the users. Let’s look at the impact of repeat traffic on SEO.
Repeat Traffic And SEO
If a website has a high number of repeat visitors, it means that the website is relevant to their search query and has high quality data. Moreover, repeat visitors are comparatively more engaged and spend more time on site, which is a significant engagement metric, impacting SEO of the website.
Furthermore, high levels of repeat traffic on a website signals search engines that the content available on that particular website is valuable, ultimately leading to higher conversion rate and driving more organic traffic. Those visitors that regularly visit a particular website are more likely to share the website content and link back to its pages, ultimately enhancing backlinks strength and shareability.
Optimising Repeat Traffic
- In order to make sure that your website gets repeat traffic, you need to focus on creating content that can keep users intact and coming back.
- It should be high quality and should be highly user friendly.
- Moreover, your content should be engaging with your audience and it should provide the exact answers to the queries of the users.
- Furthermore, try your best to communicate with your audience either via newsletters or social media channels to make them feel you are related to them.
FAQs
Conclusion
Hopefully, you have gone through the above article that tells you about repeat traffic, what it is and how to optimise it in SEO. Repeat traffic signal search engines that the content on a website is high quality, engaging and is providing users with the desired and satisfying results for their search queries. Make sure to pay attention to the article to understand the in-depth information about repeat traffic and its optimisation in SEO.