What is Reading Level? How to optimise this in SEO?
The reading level of online content means the measure of accessibility of content on the basis of vocabulary complexity, sentence structure and much more. Reading level is used to check how easy and how difficult the text understanding is, upon first reading. Here in this article we will look at the details about what the reading level is and how to optimise this in SEO.
What is Reading Level? How to optimise this in SEO?
There are certain algorithms in SEO that are used to check the ease of understanding of the content for the general audience. It judges how approachable the text is for readers, upon first reading.
There are different factors that play an important role in depicting the readability of the content. The factors include, use of passive vs. active voice, length of sentences and the vocabulary complexity used in making of a sentence.
All of these factors combined to depict the reading level of particular content. In simple words, readability tells about how easy the reader can understand the content.
Readability of the content affects user engagement and his experience significantly, resulting in affecting the website ranking in Search Engine Ranking Pages SERPs. Since search engines try their best to provide readers with the most relevant, understandable and comprehensive information, the content that is easy to read gets ranked better.
If the audience finds your content to be understandable and accessible, it reduces the bounce rates and increases the time on site, resulting in improving overall user engagement and experience, ultimately boosting SEO performance. Let’s talk about optimising reading level in SEO.
How To Optimise Reading Level In SEO?
Search engines mainly Google focus on user experience when ranking websites. The readability of the content present on a web page affects user experience notably. Let’s look at that description of how reading level impacts SEO and how to optimise it for better ranking.
User Friendliness
The content that is easy to read and understandable and has appropriate reading level, means your audience will stay on your web page for longer. This improves the user engagement metrics like page views and time on site and decreases the bounce rate. All of this contributes together in boosting SEO performance.
Enhanced Shareability
When the readers find your content readable and understandable they are more likely to share your content and link to it as compared to the content that is difficult to understand. This results in increasing backlink profile and reach on your content, ultimately impacting SEO positively.
Relevance And Authority
Of course, if your content is easy to read and understand, this means that your site visitors are satisfied. Search engines prioritise those websites, the content of which meets the needs of users and give them exactly the required information that they need.
If your content is readable and has appropriate reading levels, this means that more audiences will find your content to be authoritative and reliable in your Niche. Of course, with this, you will increase your visibility and will get positive scores on authority and reliability.
FAQs
Conclusion
Reading level plays an important role in SEO performance of a website by demonstrating whether the content is easy to read or not. If the reading level of your content is not appropriate you can improve it by using simple words and sentences and less complex vocabulary. This above article tells you about what the reading level is and how to optimise it in SEO, to get the most SEO benefits for your website.