What is Penguin Penalty? How to optimise this in SEO?
Penguin penalty is the penalty applicable on websites that are involved in Black Hat SEO tactics like manipulative link schemes or keyword stuffing. Penguin is an algorithm update that proved to be a game changer for SEO to target the websites involved in unnatural methods or techniques to improve their position in search results. Here in this article we will look at details about penguin penalty, what it is, its impact on SEO and how to optimise it in SEO.
What is Penguin Penalty? How to optimise this in SEO?
Back in April 2012, there was an algorithm update that worked a game changing for SEO. It was a penguin algorithm update that particularly aimed to target the websites involved in Black Hat SEO practices.
Those websites that were involved in participating in link schemes and buying links or using spam techniques to enhance the quality of search results of their site, in SERPs, Penguin target those who penalise them. It rewards other web websites who have got their backlinks and traffic organically.
There were several versions of penguin algorithm update 1.0, 2.0 and 2.1. 1.0 was a wake up call for SEO specialists and webmasters whereas the penguin 2.0 and 2.1 were particularly involved in minimising the impact of negative SEO attacks and detection of spammy links.
There is no doubt penguin penalty plays an important role in SEO. This is because Penguin penalises those websites that use Black Hat SEO tactics like manipulative links and keyword stuffing, to enhance the search results. Because of this, SEO practitioners and webmasters now prioritise sustainable optimisation strategies and genuine methods to increase the traffic on their website and grow backlinks.
Penguin Penalty And SEO
Those websites that are penalised by Google Penguin can experience a significant drop in search ranking that ultimately results in loss of visibility, decline in revenue and reduced organic traffic, all of this combined together to significantly impact the performance of the website.
Moreover, in some of the severe cases there are chances that Penguin penalty may remove the website completely from Google search results. Once the website or a brand is penalised by Google Penguin, it may take a few weeks to a few years for them to recover and get back the reputation they once had.
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Conclusion
Penguin penalty is something that has been a game changer in the world of SEO. Understanding the concept well and focusing on creating high quality content and authentic link building strategies, you can go with getting more traffic and a strong backlink profile to boost your ranking in search engines ranking pages. Make sure to focus on quality content and link building strategies that are organic and authentic to boost your online presence and minimise the chances of getting hit by penalty.