What is Panda Penalty? How to optimise this in SEO?
When a website experiences a significant drop in its ranking on Google due to a Panda algorithm update, it is called the Panda penalty. Panda algorithm was introduced in 2011 and aimed to reduce the occurrence of low quality content and boost the occurrence of high quality, unique content for users. Panda penalty directly influences the visibility of a website on Google. Let’s talk about the panda penalty in detail.
What is Panda Penalty? How to optimise this in SEO?
Panda penalty is one of the important aspects that impact the visibility of websites on Google, directly ultimately affecting ranking in search engine ranking pages. The sole purpose of the panda algorithm was to check for the quality of content of the websites present on Google.
It only prefers websites that are valuable, have unique and in depth content for the users and implement penalties on websites that are low quality and have thin content. Panda penalty impacts the visibility of a website on Google that ultimately affects the traffic and conversions.
This ends up impacting revenue and leading to poor performance of the website on a web page. According to the research, Panda updates, since 2011, have affected 12% of the search results. Moreover, another research says there are approximately 50% traffic loss that was experienced by websites penalised by Panda.
You must make sure to keep your web page content exceptionally high quality and relevant. Make sure to use keyword rich data and not to over stuff your content with keywords. Furthermore make sure your content adheres to Google guideline to ensure that it is achieving and maintaining good ranking in search engine ranking pages.
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Conclusion
Panda Penalty emphasised on how important having high quality content in your website is, in order to achieve and maintain good ranking in search engine ranking pages. By understanding Panda’s penalty or the Panda algorithm update and what it targets and how to optimise it in SEO, you can avoid the penalties and can recover your website in case it has been penalised by Panda algorithm update.