What is Outbound Link Theme? How to optimise this in SEO?
Outbound link theme is mainly the relevance and nature of outbound links that are present on a website. They are also called external links that point to another domain on the internet from your website and are the ones that take you to another relevant web page or website. Here in this article we will look at the details about what is an outbound link theme, why it is important in SEO and how it impacts SEO.
What is Outbound Link Theme? How to optimise this in SEO?
Outbound links are the links that originate from your website but take the user to another web page or external website. Their quality, nature and relevance affect the reputation of your website.
They are also known as external links and hyperlinks. They are divided into different types including resource links, reference links, navigation links, and contextual links.
- Resource links are the links that take users to external resources to provide them with additional information about that particular topic that they were reading.
- Reference links are the links that are used to enhance credibility by simply backing up the claims in your content.
- Contextual links are the links that are present in the content to take you for further reading and relevant resources on that particular point in the text.
- Navigation links are those outbound links that are often present in header and footer for assistance of the users to help them navigate to other areas of your website.
Understanding outbound link themes and its impact on SEO is important to use outbound links strategically. Here is how outbound links influence your website SEO.
Impacts Of Outbound Link Theme On SEO
When you create an outbound link make sure it is high quality and is from an authoritative website. This is because linking your web page to a high quality website provides signals to search engines that the content present in your web page is credible and well researched. This happens because when websites link with one another, they pass a page rank portion in the form of link equity.
Moreover, if you use a quality outbound link theme to link your website to another then both you and that website that you have linked with appear together in search. This strengthens the relevance of the topic in the eyes of search engines. This co-occurrence makes your website more high quality and authoritative, ultimately boosting its SEO.
User experience also notably increases by providing relevant outbound links. This is because the user gets additional information and resources and ultimately considers your contents to be valuable. This also increases time on site and decreases the bounce rate affecting SEO positively.
FAQs
Conclusion
Your website relevance and authority is affected by the presence of outbound links in it. The theme of outbound links is basically the quality and relevance of the link you have added in your content. You can boost the website SEO performance by enhancing user experience via adding relevant outbound links in your website. This above article tells you about what is an outbound link and how it impacts the SEO of a web page.