What is Mobile Usability? How to optimise this in SEO?
The measure of ease users feel when navigating and interacting with your website through mobile devices is called mobile usability. If you really want to improve your search ranking, you need to make sure your website is mobile usable and friendly. Here in this article we will look at the details about what mobile usability is and how to optimise it for SEO.
What is Mobile Usability? How to Optimise This In SEO?
In simple words, mobile usability means how easy it is to use a website on a mobile. Mobile usability is measured by measuring the website responsiveness to multiple aspects like screen size of mobile, ease of usage, its speed, accessibility and loading time.
Mobile usability ensures to give users an enjoyable, seamless and uninterrupted experience of interacting with your website on mobile. Since most of the users get access to the internet via their mobile devices you need to make sure that your website is optimised for mobile usage to improve your search ranking.
This is because if your website is not easy to use on mobile, you may lose the audience and visitors may not stay on your website for longer. This increases the bounce rate and minimises the time on site that ultimately affects the SEO performance.
Moreover, search engines take bounce rate and time on site as signals of relevance and quality. This means the website that has more users on it, having longer session duration and lower bounce rates are usually ranked higher as compared to other ones.
Research by Adobe says that companies that have the mobile optimised and efficient websites can triple the increment chance of mobile conversion rate to more than 5%.
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Conclusion
Mobile usability has a direct relation with site ranking and user experience. If your website is mobile usable and is providing a stable experience of usage on mobile, your site will get ranked higher. In order to enhance your website SEO performance and drive more traffic on your website, you need to make sure to make it mobile usable. Above article tells you about the concept of mobile usability and how to optimise it for better SEO performance.