What is Meta Tag Spamming? How to optimise this in SEO?
Meta tag spamming is the addition of irrelevant keywords in meta tags to manipulate search engine ranking and deceive them so that they rank the web page higher than it deserves. It significantly impacts SEO because it is not only unnatural but also the wrong way to increase traffic on your website. Here in this article, we will look at the details about what is meta tag spamming and how it affects the SEO of the website.
What is Meta Tag Spamming? How to optimise this in SEO?
Meta tag spamming is the manipulation of meta tags. We will first look at what meta tag tags are. Meta tags are HTML codes that are particularly designed to provide better data about the web page.
Meta tag spamming occurs when you incorporate irrelevant keywords in the meta tags. This is done to deceive search engines so they rank your web page higher in the search rankings than it deserves. This provides initial benefits, but its long-term effects are very damaging.
Meta Tags And SEO
If meta tag spamming happens to a website and search engines particularly Google understands that there is something wrong with the website ranking, there are penalties that it implements for such a practice. You need to make sure to add only the relevant keywords to maintain the integrity, reputation, and ranking of your website.
Furthermore, after search engines penalise your website due to meta tag spamming, it not only results in lowering your ranking but also sometimes can remove your web page entirely from search results. Moreover, it also leads to increased bounce rate and decreased time on the site because of a mismatch between user’s expectations and the content your web page is providing.
It further harms your SEO performance and affects the relevance, credibility, and authority of your website. Make sure to provide the most relevant meta tag with appropriate keywords and avoid using overwhelming or irrelevant keywords. This is important to minimise the occurrence of meta tag spamming that otherwise can affect your website performance and Search Engine Optimisation, SEO adversely.
FAQs
Conclusion
Meta tag spamming is a harmful SEO technique that significantly affects the credibility and ranking of the website. Search engines, particularly Google, detect such techniques and penalise them, ultimately impacting user experience, visibility, credibility, and relevance of your website. To keep things under legal considerations and guidelines, you have to make sure to pay attention to understand what meta tag spamming is and how it impacts SEO.