What is Known Authorship? How to optimise this in SEO?
When the content is recognised and attributed to identifiable and specific authors by search engines, it is called known authorship. The identity, reputation, and value of the author adds trustworthiness and value to the content. Here in this article we will look at the details of what is known authorship and how to optimise it in SEO.
What is Known Authorship? How to optimise this in SEO?
Known authorship is not just listing of a name by linking the content on a web page with an author within a particular domain. It is beyond this concept and significantly impact SEO. In simple words, known authorship works as a differentiator that assists content in standing out due to author reputation.
This ultimately leads to better engagement, more backlinks, higher click through rates and increased shareability, that are all significant SEO metrics. It helps in building trust with search engines and users.
Since search engines try their best to provide users with high quality and relevant data, this known authorship ultimately signals search engines that the content is authoritative and reliable. It has been noticed that those articles that have recognised authorship profiles often get higher engagement rates.
Research results claim that there is a 50% higher click through rate that has been observed on the articles that were attributed to known experts. Known authorship enhances the visibility of a website significantly and also creates its impacts on authority and engagement.
If content creators want to distinguish their content from a crowded market and develop trust among search engines and their audience, they should have to establish known authorship to make their content unique and trustworthy. The credibility, visibility, authority and quality, all four of these major ranking factors of SEO significantly increase in the presence of known authorship of a content.
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Conclusion
Known authorship makes your contents more strong, credible and reliable. They not only increase the visibility of your content but also increase its credibility, engagement and authority. The above article tells you about a known11 authorship and how to optimise it in SEO to get the most positive response from search engine ranking.