What is Keyword in H2, H3 Tags? How to optimise this in SEO?
The placement of keywords in H2 H3 header tags guide search engines and users about where you will find exactly what you need in the content. This ultimately boosts your SEO performance helping you in getting ranked at higher places in SERPs. Here in this article, we will put light on what are keywords in H2 H3 tags and how they impact SEO.
What Is Keyword in H2, H3 Tags? How To Optimise This In SEO?
Basically H2 H3 are the header tags that you can use in your content to guide search engines and users about where they will find exactly what they need.They help users understand the structure of the web page and its content.
If you place these keywords appropriately and properly in these header tags, you can boost SEO performance of your website and can impact it positively. Remember your main keywords usually appear only in your title tags or H1 tags.
You can use relevant and supportive keywords in H2 and H3 tags. Let’s talk about how placing keywords in H2 and H3 tags is important for SEO.
Why Is It Important to Place Keywords in H2 and H3 Tags?
Your website content, when it has specific sections under H2 and H3 tags of headers, helps search engines to understand the content of your website deeply. They understand the hierarchy of your information, ultimately resulting in effective indexing of your content.
Well, have you ever seen the highlighted answer you get when you search about something on Google and it appears on the top? Remember they are called “featured snippets.”
In order to reach that position, you have to make sure the content you’re providing to Google is best structured and has relevant keywords in header tags. You can optimise your headers H2 and H3 and can maximise the chances of your content appearing in featured snippets.
Moreover, when keywords are present in header tags H2 and H3, they help search engines understand the context and exact meaning of your content. This ultimately helps search engines understand your content intent and matching it with user intent by simply using matching keywords.
This results in assisting search engines determining when your web page is the best to display. Let’s talk about how these keywords that are present in H2, H3 tags affect SEO.
- The keywords that are present in H2 and H3 tags not only improve user experience by providing them with concise and clear information about the content of your website but also work as a road map.
- This makes it easier for users to stay on site for longer, staying engaged and getting the exact content that they need.
- Moreover it also minimises the bounce rate and increases that time on site that directly affects search engine ranking positively.
- When you have used keywords in headers like H2 and H3 they notably increase click through rate. This is because they reflect the content present on your web page and users are more likely to click on your web page in SERPs.
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Conclusion
You can grow organic traffic on your web page through SEO by simply placing keywords in H2 and H3 header tags. These header tags work like a road map and guide the user and search engine about the content present on your website. Above article tells you about what exactly is keywords in H2 and H3 tags and how the impact SEO