What is Image Optimization? How to optimize this in SEO?
Image Optimisation is the procedure of modification, editing and optimisation of the images on a website to make them high quality by altering their format size, resolution and dimension. Image optimization not only is important for page loading speed but also improves user experience and boosts the SEO of a website. Let us put light on the details about image optimisation, what it actually is, its importance and how to optimise it for website SEO.
What Is Image Optimization? How To Optimise This In SEO?
Image optimization involves different methods by which you can optimise the images present on your website to make them high quality and perfect while ensuring their size is as small as possible. Since website SEO also involves image monitoring, you need to make sure to optimise your image in the best possible way to drive more traffic and boost U
User experience.
You can perform image optimisation by simply adapting some of the following mentioned SEO best practices.
How To Optimise Images For SEO?
You must make sure to select the right and appropriate image that matches exactly with your goal. Make sure to opt for the appropriate image to enhance user experience and attract more traffic.
You can go with photos to represent products or can go with graphic designs to explain abstract ideas. You can also use logos for brand identity and can go with charts and graphs to display complicated data.
After selecting the image appropriately you have to select its format. Choose the right image format and then give your images descriptive file names. This is because Google uses image file names to understand about the image and also adds a descriptive tag that is a written description about the image stored in the code of the web page.
After adding all the necessary descriptions you now can perform resizing of the images to minimise loading time that actually affects user experience extremely positively. Furthermore, compressing images, reducing their size by maintaining image quality also helps in optimising images for positive results of SEO.
How image optimization impacts SEO?
Page load speed is one of the major ranking factors that search engines use to rank web pages so you have to make sure that the web page of your site is loading quickly. For that you have to optimise images to improve page loading speed. Moreover, the quick loading speed of a website delivers a positive user experience, ultimately boosting the SEO and ranking the page better.
FAQs
Conclusion
Make sure to optimise your images perfectly to make your websites more attractive because after all it’s all about visuals. We need to make sure that your images are perfectly appropriate to improve not only on-page SEO but also the off-page SEO and user experience, all simultaneously. Make sure to focus on the above article to understand what image optimization is and how you can optimise images for SEO ranking.