What is “Hidden” Content on Mobile? How to optimise this in SEO?

ByMomna

Hidden content includes those webpage content that is not visible when the page loads and only is revealed via user interaction. This not only declutters the interface, making the website mobile friendly but also optimises content for a smaller screen. Here in this article we will look at what is hidden content on mobile and how to optimise it in SEO.

What is “Hidden” Content on Mobile? How To Optimise This in SEO?

Whether the content that gets hidden on mobile devices when you open a certain website on it impacts SEO or not and if it does, what is its intensity! These are some of the common queries that most of the webmasters look for. 

Hidden content is not something very simple, instead it is one of the complex processes that becomes a must to do when you optimise websites for use on mobile. There are several different methods that you can use to manage content presentation on mobile devices, particularly to hide content. 

Hiding content on mobile does not mean the content will not be visible. It only is all about organising and decluttering the interface. You can create expandable text sections, accordions and can go with tabs or “Read More” buttons, where you can hide content so that everything just does not mess up.

Remember hidden contact is immediately not visible when the page loads on mobile, instead you can look for it by clicking on the buttons. The hidden content, when thoughtfully approached, positively impacts the SEO of the website. This is because of a seamless and uninterrupted mobile experienceit delivers. 

Now you must be thinking whether the hidden content will be penalised or not. Google guidelines penalise the hidden content if it is of no use or if it is for deceiving users. 

Let me clear you the hidden content that is hidden only for better user experience purposes is not penalised as long as users are able to access it. Alternatively, if you are hiding content and users are unable to access it according to Google’s guideline you may get penalised. 

Moreover, make sure to perform a content hiding process with thorough research and a thoughtful approach because search engines are capable of indexing and crawling the hidden content regardless of whether it is immediately visible when the page loads or not. One thing is that you have to make sure not to use the hidden content process to deceive users or to stuff keywords as it is quickly prohibited by Google and can result in severe penalties. 

FAQs

You can go with using structured data by implementing schema markup to improve visibility of the website in search results and can go with JavaScript and CSS to create interactive elements. Moreover, make sure the hidden content of your website on mobile is accessible particularly for disabled people, who can only use readers or other technologies to read what is written; this also increases user friendliness on mobile. 

Yes, hidden content does affect loading time even if content is not immediately visible when the page loads. You need to make sure to optimise hidden content in addition with the rest of the page to increase the loading time of the website that is an essential ranking factor in SEO.

Conclusion 

You must make sure to use hidden content on mobile appropriately to not negatively impact the SEO of your website. Appropriate application of hidden content on mobile not only can maximise user experience but also increases visibility and accessibility of your website on mobile. The article tells you everything about what is hidden content on mobile and how to optimise it in SEO. 

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