What is Helpful “Supplementary Content”? How to optimise this in SEO?
Additional information on a webpage, to enhance the value of main content for the user is called supplementary content. The content with additional information is much more user friendly, relevant and comprehensive for the users, ultimately increasing its user experience and time on site, resulting in boosting search engine ranking. Here in this article we will look at the details about helpful supplementary content and how to optimise it for SEO.
What is Helpful “Supplementary Content”? How to optimise this in SEO?
The additional information you get about certain topics on your page is called supplementary content. For example, let’s say there is a cooking blog with a main body containing recipes and ingredients. For supplementary content in a cooking blog like this, the additional information could be cooking tips, nutritional facts, and the list of alternative ingredients that you can go with if you are allergic.
No doubt supplementary content makes your web page distinct from others. It not only enriches the page’s information but also provides relevant extra information that keeps users intact on your website, boosting time on site and minimising the bounce rate.
Moreover, when users find all the necessary information about the particular topic on one single blog, they will stay there for longer, ultimately signalling search engines that the web page has valuable, relevant and quality content. This potentially boosts search engine ranking, helping websites boost SEO performance.
How To Optimise Supplementary Content For SEO?
Research has shown that those websites that have supplementary content in them have higher engagement rates. There was a research conducted in 2013, according to which high quality and relevant supplementary content on a website got 30% lower bounce rate as compared to those websites that have no supplementary content.
Moreover, when ranking websites, search engines prioritise those web pages with comprehensive and in depth information about particular topics. When you add supplementary content on a web page, it enhances the main content and provides more information. Another study was conducted, according to which, the website with supplementary content got 12% higher ranking in search engine ranking results as compared to the websites that only have basic content.
Furthermore, there are more social shares and more backlinks present on quality supplementary content as compared to the backlinks in basic content. According to another research, detailed content with additional information gets 22% more backlinks count as compared to the basic content. Whereas it gets shared 15% times more on social media platforms.
Keeping all of this in mind we can say that adding useful supplementary content on your web page to complement basic information significantly can help in boosting SEO performance ultimately resulting in driving more traffic and increasing the site’s authority.
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Conclusion
Adding helpful supplementary content in your web pages can boost SEO significantly. If your web page is providing thorough, comprehensive and detailed information about certain topics, users definitely will spend time on your site, providing hints to search engines that the page is worth ranking. Above article tells you about what is helpful supplementary content and how to optimise it for SEO.