What is Google Sandbox? How to optimise this in SEO?
Google sandbox is a Google filter used to prevent fresh websites getting ranked in Google Search Result Pages SERPs, right after they are launched. Google sandbox is like a probation period for new websites in which they are restricted from getting ranked well. Here in this article we will look at the details of Google sandbox and how to optimise it in SEO.
What is Google Sandbox? How to optimise this in SEO?
In simple words, we can say Google sandbox is like a probation period that Google imposes on fresh websites that have been recently started. A new site in its probation period does not rank well for its keywords, even if it has high quality content and a number of strong backlinks.
Although it gets indexed, it does not rank higher in search engine ranking pages. Google sandbox is like a test for new websites. It gives opportunities to the new websites to show their quality, reliability, relevance and credibility to search engines before ranking them higher in search results.
Impact of Google Sandbox In SEO
Google sandbox impacts SEO significantly as it sets the time duration in which they are allowed to perform well. They have to show patience and consistent SEO efforts before getting significant results.
With this Google sandbox, webmasters and SEO strategists are able to set realistic expectations about the new websites and how it will perform in the search results. Moreover, it also emphasises the long term SEO efforts, instead of quick wins so that web owners do not get involved in malicious or illegal activities to boost SEO.
Furthermore, with Google sandbox, Google encourages web owners to develop user friendly websites with high quality content and natural backlink profile, instead of getting quick benefits that ultimately ends up in ruining the reputation of the website. Here is what webmasters need to do to optimise Google Sandbox in SEO.
Although web masters will not see any immediate improvement in the ranking, still they should continue optimising their site. Make sure to focus valuable content and content quality so that you can get the most SEO benefits when the website comes out of the sandbox.
Moreover establishing backlinks in this time period also boost SEO performance of a website by providing signals to Google that the website has qualitative and legitimate information. You can also get engaged in social media marketing to drive profit and speed the process of gaining Google confidence and trustworthiness.
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Conclusion
Among other mysteries in the SEO world, Google sandbox is one of the considerable theories that exist. We don’t know whether it officially exists or not but it does impact SEO significantly by enhancing the importance of maintaining high quality websites and prioritising user experience. It helps new websites develop the concept of quality content, natural backlink growth and solid SEO Foundation. Pay attention to the above article to understand the details about Google Sandbox and how to optimise it in SEO.