What is Google Dance? How to optimise this in SEO?
Google dance is the ups and downs in search engine ranking that occur due to the upgradation of Google algorithm. This fluctuation happens due to the algorithm’s change and temporary effect on the ranking of a website in SERPs when the new algorithm is set in. Here in this article we will look at the details about what Google dance is and how to optimize it in SEO.
What is Google Dance? How to Optimize This in SEO?
Google dance is a term that particularly refers to the historical time when Google algorithm updates affect the ranking of a website. In the early 2000s, the term Google dance was more prevalent because at that time updates were less frequent but because they were significant, they did impact the ranking and create wider fluctuations in the search engine ranking.
But now the phenomena has become less relevant because Google algorithms are usually upgrading more continuously. Understanding these fluctuations and adapting them is important for optimizing search ranking to ensure webmasters can perform effective and efficient SEO strategy for better rankings later on.
In simple words, we can say Google dance is like a musical chair game. Imagine music is the algorithm update and participants are the websites. When the music starts (when the algorithm updates), the participants (the website) run to get the best chair, (runs to get the best rank).
As soon as the music stops (algorithm update ends) and some of the participants get better seats, (some of the websites get higher ranks), whereas others are left with no or less desirable spots. Google dance creates temporary instability that ultimately influences the traffic on the web pages.
It also causes temporary problems in search visibility, affecting the reach and traffic on the website. This affects the consistency of the search results, ultimately leading to confusing user experience. Here are some of the best practices that you can do for managing Google Dance.
- You need to monitor your website ranking regularly using Google search console or other tools like it.
- You have to make sure that your server is stable.
- Make sure to use reliable hosting so that there is minimum or no down time.
- Furthermore also go with updating the content frequently and refresh the old content with the new links, new keywords and new data.
- Additionally, optimizing on page elements like reviewing and updating meta titles and description and optimizing header tags like H1 and H2 also helps in managing Google dance for your website.
- Plus, you can also go with optimizing site structure and navigation for the users to make it user-friendly and better for indexing by search engines.
- Make sure to build high quality backlinks.
- Also go with increased social media engagement and use internal linking wisely by using anchor text to describe the link page and use links to relate your one web page to another in your website.
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Conclusion
Google dance is something that you cannot ignore if you are a website owner. It refers to the fluctuations that usually occur in search engine ranking particularly when Google algorithm is updated. Above article tells everything about Google dance and how to optimize it in SEO so that you can understand the concept well and can use it for the benefit of your website.