What is Gibberish Content? How to optimise this in SEO?
Gibberish content is nonsense content that does not make any sense and is only overwhelmed with keywords. It not only is frustrating for the readers but also is a silent killer for the SEO of the website. Here in this article we will look at the in depth details about gibberish content and its relation with SEO, including how to optimise it in SEO.
What is Gibberish Content? How to optimise this in SEO?
In simple words, Gibberish content is poor content that has no meaning nor any sense. For example, you have searched the “latest medical gadget” on Google and you have seen a promising result saying the exact match to the search query which is the “latest medical gadget.”
Of Course you’ll quickly click on it. Well, as soon as you click on that to read the details, you come across some nonsense like “Gadget Technology Revolution Latest Buy Today Free Online.” And because of frustration you click on the back button and you have landed on to some other page on Google that is totally not linked to what you need.
This is one of the common scenarios that most of the users come across. But remember this type of gibberish content not only is low quality and damages your reputation but also affects the SEO of the website significantly.
The algorithm updates of Google like Hummingbird and Panda that were launched in 2013 and 2011 respectively, particularly focus on understanding the intent behind the search queries. This ultimately makes it much harder and difficult for such content to rank well in search engine ranking pages.
Moreover, keep in mind search engines like Google are smart enough to detect the nonsense stuff and they only prioritise websites that are relevant, well written, valuable and credible for the users. This Gibberish content also triggers the bounce rate and minimises the time on page and click through rate.
Gibberish content because of providing bad user experience and less valuable content generally leads to lower ranking in search results. Moreover Gibberish content presence on the web page confuses the search engine crawlers that are designed to discover and index the web pages. This ultimately makes it difficult for the crawlers to understand the intent of your site and index your web page, ultimately resulting in ranking your website poorly.
Furthermore, with increased bounce rate, the web page signals to search engines that the data on the site is not credible and relevant to search queries, ultimately affecting ranking. Additionally, the Gibberish content presence on a website affects the credibility and trustworthiness of the website among search engines and users making it less reliable for them.
FAQs
Conclusion
Gibberish content affects your brand’s reputation, reliability, content quality and credibility of your website in the eyes of both search engines and users. Make sure there is no gibberish content present on your website even in any single page and try your best to make your content valuable and relevant to boost SEO.