What is Fred? How to optimise this in SEO?
Google Fred is an algorithm update that was launched in mid 2017 in order to target particularly the Black Hat tactics, that mainly are linked with over monetization. The algorithm update targeted those websites and penalised them that have low quality content, have excessive ads and their sole purpose was to gain money and not to provide any benefit to the users. Here in this article we will look at what Fred is, how this algorithm update impacted SEO and how to optimise your website for Fred algorithm update.
What is Fred? How to optimise this in SEO?
Google Fred algorithm update is the update that targeted those websites that were prioritising monetization and not providing helpful resources to the users. Those websites that were serving little to no help to users and were only driving revenue, instead of providing helpful information were targeted in this Google Fred algorithm update.
Here is the type of website content that Google Fred algorithm update considered worthy of penalization.
- The websites that were only focused on aggressive monetization.
- The sites displaying improper, deceptive or misleading ads.
- The websites that were overwhelmed with affiliated ads and links.
- The websites that have poor mobile compatibility, thin content and offering no valuable information to the users.
- The website that displays ads to deceive users and tricks them to click on the ads just to gain revenue.
The best steps that you can take to decrease the chances of Fred algorithm penalty are mentioned below.
How To Optimise Your Site For Algorithm Updates?
You just need to adjust your websites and have to make sure to focus on providing excellent user experience, relevant information and high quality content. Here are some of the tips and tricks that you can follow to improvise and enhance your ranking in search engine ranking pages SERPs.
- Your website should have clear, specific and required information.
- It should have proper metadata, keywords, schema and tags to clearly demonstrate the purpose of the content present on your website.
- You have to focus on the layout of your website to make sure that it is attractive for the users and it provides users with the desired experience.
- Make sure to place high quality ads and optimise your website so that ads do not impact the quality of your web page or its loading speed.
- Make sure to regularly audit your website, check ads, update the content and try your best to make the layout more attractive.
FAQs
Conclusion
Hopefully, you have gone through this above article that tells you about the Fred algorithm update of Google that came in 2017, how it impacts SEO and the effects of the update on ranking. Make sure to pay attention to understand the update in depth and the best practices that you can follow to protect yourself from penalties of this Fred algorithm update.