What is E-A-T? How to optimise this in SEO?
E-A-T stands for expertise, authoritativeness and trustworthiness that are three important factors used to determine the web page quality. The E-A-T algorithm impacts significantly on search engine rankings because it not only depicts the quality but also relevance, authority and value of the content. Here in this article we will look at the details about What is E-A-T and how to optimise it in SEO.
What is E-A-T? How to Optimise This In SEO?
E-A-T was introduced by Google search quality evaluator guidelines. It is a criteria used to check the content quality present on a web page. This is important particularly when ranking the web pages in search engine result pages because it ensures that users are provided with valuable, reliable and relevant content.
E-A-T is responsible for determining the authority, reliability and accuracy of a website in its niche. This not only affects the visibility of a website but also affects the ranking in search results.
Since Google prioritises the websites that have accurate, relevant and reliable content, those websites that have high E-A-T values, are ranked comparatively higher than those that have low levels of trustworthiness, authority, and expertise. Remember E-A-T is important mainly for YMYL; Your Money, Your Life, websites that potentially create impacts on a person’s well-being.
Optimising E-A-T in SEO
Here are some of the best practices that you can follow to improve the E-A-T of your website to boost the chances of getting ranked higher in search engine result pages. In order to improve the expertise of your content, you need to make sure that content creators and authors are experts in their field and the topic about which they are writing.
Similarly, to improve the authoritativeness of the website and content on your web pages, you should try to get mentions from well known sources like companies, industries, organisations and academic institutions. Moreover try your best to get backlinks that are reliable, high quality and are from strong websites.
Furthermore, to improve trustworthiness of your content, you simply need to keep your content fresh and up to date. Try your best to add facts and figures within your content with accurate information.
Moreover, you should also consider adding contact information like telephone number and physical address if it is linked with the topic you’re writing about. Furthermore, earning positive online reviews and general mentions on reputable forums also helps in improving trustworthiness of the content ultimately boosting E-A-T scores.
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Conclusion
E-A-T tells web owners about how search engines assess the website content and its ranking. E-A-T enhancement is necessary to make sure your web content is high quality, has secure backlinks and trustworthiness for users. Make sure to understand the above article that tells you about what E-A-T is and how to optimise it in SEO to boost the SEO performance of your website positively.