What is Dwell Time? How to optimise this in SEO?
Dwell time is that time on site that users spend on a particular web page, after clicking on the link which appears in search results until they click back to the SERPs. Dwell time of a web page signals search engines about relevance, value and quality of a web page content and indicates whether it is engaging or not. Here in this article, we will look at details about what dwell time is and how to optimise it in SEO.
What is Dwell Time? How To Optimise This In SEO?
Dwell time is the measure of the time users spend on a particular web page before going back to search results. This is critically important in SEO as it tells about the quality, value and worth of the web page content. Dwell time tells about engagement and effectiveness of the web page and whether it is useful for the user or not.
We can say that Dwell time is like a feedback mechanism that assists search engine’s in improving their search results to boost user satisfaction. Those websites that have longer Dwell times are usually perceived as valuable, credible and highly relevant for the users, ultimately leading to improved rankings in search results.
The websites that have high Dwell times also increase engagement metrics like time on site, higher conversion rate and decrease bounce rate, boosting their SEO significantly. Moreover, longer Dwell times also result in attracting higher organic traffic because users prefer to visit a website that appears on top of a search results and the website with higher Dwell times usually appears on top of the search results.
And because they are relevant to what users actually need for that particular search query, this ultimately makes the web page more relevant and credible in the eyes of search engines. Furthermore, the pages that are informative and engaging enhance user experience, ultimately encouraging visitors to stay on the site for longer resulting in boosting SEO performance indirectly.
How To Optimise Dwell Time In SEO?
In order to improve the Dwell time of your web page or website, you simply have to make sure to create high quality content with the relevant data according to the search queries. You have to make sure to use relevant keywords, in addition to main keywords and have to answer the user’s query to satisfy them completely.
Furthermore, improvising website loading speed and enhancing its navigation creates the content that is easy to understand and shareable. Plus, making your website mobile friendly also helps in increasing the Dwell time because all of this contributes together in keeping visitors engaged and on site for longer resulting in boosting SEO.
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Conclusion
Dwell time is a highly important and significant ranking factor in SEO that tells about the relevance and quality of your website content. You need to focus particularly on creating high quality content that should be engaging and that should answer all of the questions and queries of your audience. Make sure to pay attention to the above article to understand the details about the Dwell time and how to optimise it in SEO.