What is Domain Authority? How to optimise this in SEO?

Domain authority is one of the broader concepts that you need to understand as soon as possible to create an optimised online presence. It is a metric that you can rely on to check and predict your website ranking in search engines. Here in this article we will look at the details about domain authority, what it is and why it matters for SEO.

What Is Domain Authority? How To Optimise This In SEO?

In simple words, we can say that it defines your website’s importance in its niche. It was created by Moz and is used currently world wide to measure how much are the chances for a website to get ranked higher on search engine ranking pages SERPs. It is the measure of a ranking potential of a website. 

High domain authority means there are more chances for a website to get ranked higher in search engine ranking pages and vice versa. Remember domain authority does not measure one aspect of a website. Instead, it is based on multiple factors including both the quantity of inbound links and quality of inbound links and content quality. 

Moreover, it also is based on link equity and other factors. The domain authority ranges from 1 to 100 and is calculated by machine learning algorithm. Remember it is a comparative measure and not an absolute ranking checker. 

Basically the domain authority score you get depends upon some factors and your competitor status. The domain authority is based on how authoritative your website is as compared to the competitors in the same niche.

In order to check your website’s domain authority, you simply have to submit your domain name into the input box available on DA PA checker. Here is the link to the DA PA checker. prepostseo.com/domain-authority-checker. The tool will analyse and will determine your domain authority. 

Domain Authority And SEO

The domain authority of your website gives you the constant monitoring of your website performance. It is important so that you can work for improvements and can improve the performance of your website. 

It is essential for you to consider domain authority every now and then to improve your website performance and boost the SEO of your site. Every company works to improve its website so that it appears in the top results of Google search engine ranking pages. 

In order to achieve this position, you need to make sure to put consistent and organised effort. In this, domain authority helps you in monitoring the progress you have made. Higher your score, higher chances of achieving a good position in SERPs.

FAQs 

You can improvise your domain authority score by simply testing the responsiveness of your website or by ensuring that your page loads quickly. Moreover you can also add more backlinks to get a boost in your domain authority and can acquire guest posts. That actually is a great strategy to have good domain authority.

The score of the domain authority ranges from 1 to 100. If your website is new there are high chances that you will get your DA only between 10 to 20 but if your website is older and you have got the domain authority score below 50, you need to consider the improvement techniques to improvise the score. This is because the score between 40 to 50 is considered average whereas the score between 50 to 60 is good and is considered excellent. Whereas the highest ranking websites often have domain authority scores between 90 to 100.

Conclusion

This above article tells you about the details related to domain authority and how it impacts the SEO of the website. You need to make sure to understand this above piece of writing clearly and grasp the concept well, so you can get to know about how your website works and what are the chances of your site ranking in SERPs.

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