What is Country TLD extension? How to optimise this in SEO?
A country top level domain TLD extension is also called as ccTLD which represents a domain name in which there is a website’s country name written. In simple words, when you add the country code in a domain name it is called a country TLD extension.
The country name is added usually in the last segment of a domain name and is added in short form like .uk for the United Kingdom and .jp for Japan. Here in this article we will look at what is a country TLD extension and how to optimise it in SEO.
What is Country TLD extension? How to optimise this in SEO?
Country TLD extension refers to the last segment of the domain name where there is the country code present in it that tells about the country the website belongs to. It not only plays an important role in signalling search engines about the geographical relevance of the website content but also provides search engines information about what country audience is targeted in the content.
Undoubtedly adding country TLD extensions in your domain boost not only your visibility but also the content relevance and backlink profile. This ends up resulting in significantly boosting the SEO performance of your website.
Impacts Of Country TLD Extension On SEO
When you add geographic relevance in your domain name, this means you are targeting a specific audience and you will get more backlinks from a particular region. This localisation of backlinks assists search engines in understanding the value, credibility and relevance of your content to users in particular geographic location.
This boosts the visibility in that area significantly impacting SEO performance of the website.
Moreover, this ultimately results in enhancing local SEO performance of the website.
Moreover, when you get backlinks from country specific TLD, it signals the search engine that your website has relevant content about that particular region, ultimately enhancing your website’s authority and boosting its ranking in search results.
How To Optimise Country TLD Extension?
In order to maximise the impact of ccTLD, you can simply follow the below mentioned advance tactics.
You can simply establish a broad backlink profile but make sure the links you are incorporating all have ccTLD from multiple countries in your target market. When you build international link networks, it provides signals to search engines that the content is required on a broader level in a specific region.
Moreover, you can also go with using sub-directories or sub-domains, if you have a large website. Subdomains and subdirectories with ccTLD also helps in organising your content, ultimately making it user friendly because it makes the content accessible for the users.
Moreover this also makes it convenient for the search engines to understand the geographic relevance of the content. Finally, all of this combines together to boost SEO performance of your website.
FAQs
Conclusion
Above article tells you about country TLD extension and how to optimise it in SEO. The domain name in which the location of the website is mentioned is called country code top level domain ccTLD that is also known as country TLD extension. Make sure to pay attention to understand the details about country TLD extension and its impacts on the website’s SEO.