What is Content Recency? How to optimize this in SEO?

ByMomna

Content recency means how recent the webpage content is. It is also called content freshness which tells about how updated the content on a web page currently is. Newer or recently updated content is comparatively more valuable, authentic, and reliable for users and search engines as compared to the one that is old and not updated. Here in this article, we will look at what content recency is and how to optimize it in SEO.

What Is Content Recency? How To Optimise This In SEO?

You can take the content recency as the freshness of the food. Just like you love fresh food, fresh content is always valued. 

New content that is regularly updated and fresh has more value and importance in the eyes of search engines and users as compared to the older one that is not updated. This is particularly applicable for time-sensitive topics. Those topics that are rapidly changing need upgrading quite often. 

So the content that is recently updated is more valuable and reliable for search engines when they rank web pages. Content recency means that your website is providing updated information. It is a significant factor that affects the SEO of a website. 

Topics like news, recent events, sports, or even blog posts need upgrading regularly. If the content about these topics is older and not upgraded, search engines will not rank your website better. 

Research says that an old post that was updated with new content and new images gets an increment of page traffic by 111%. Well, it’s a notable boost! 

Moreover, the web pages that are regularly updated usually outrank the web pages with outdated content. You should maintain the freshness of the content you are uploading to boost SEO ranking while providing current, updated, and appropriate information.

FAQs

Yes, you can improve the overall website recency and freshness without rewriting the whole content by simply placing a new section or a blog section in it. In this new section, you can regularly keep on adding updating content or new posts. This results in improving the overall content recency of the website. Moreover, minor adjustments like updating statistics and images also contribute significantly to improving the site’s recency.

You need to update your content at least once in 6 months. It is better to maintain the content recency and freshness that impacts SEO positively. Moreover, those fast-moving topics that keep on changing daily, like news and blogs, need more frequent updates as compared to topics, the information on which is not changing daily. 

Conclusion 

Content recency impacts on SEO cannot be ignored. You need to make sure to provide the most relevant, latest, and fresh content to users to keep them intact on your website and provide them with the knowledge that is the most recent. It impacts positively on SEO by driving more traffic and assisting search engines in understanding the value and reliability of your content because it is constantly under renewal process and is regularly updating.

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