What is an SSL Certificate? How to optimise this in SEO?
SSL stands for Secure Socket Layer that is a digital certificate used for authentication of identity of a website and enabling the encrypted connection. SSL certificates are now officially recognised as ranking signals impacting SEO and ranking system of web pages ranking. Here in this article we will look at what an SSL certificate is, why it is important in SEO and how to optimise it for SEO.
What is an SSL Certificate? How to optimise this in SEO?
SSL certificate is the certificate of reliability and authenticity that claims the website is safe and secure for users. You can get an SSL certificate from Certificate Authorities CA and can boost your website SEO significantly.
SSL certificate is a ranking factor used by search engines when it comes to ranking the web pages in search engine result pages. Those websites that have SSL certificates, they signal users that the website is trustworthy and reliable to visit.
This ultimately makes users satisfied and enhances their time on site, improving the SEO performance as a whole, by reducing bounce rate and enhancing the user engagement metric. Moreover, SSL certificate also increases the site speed as it offers performance optimisations like http/2.
SSL Certificate And SEO
SSL certificates significantly impact SEO but indirectly by creating its effects on user behaviour. Research says that those websites that display warning messages when you click on them are most likely to be abandoned by users because of insecurity.
Since they warn users by displaying warning messages about insecure connections, users usually prefer to go back and search for another secure one. Moreover, those E-commerce websites that have SSL certificates usually have higher conversion rates because users trust them more as compared to the websites that don’t have SSL certificates.
Furthermore, users are more likely to engage with articles, blogs and content that is available on a secure website compared to those that do not have an SSL certificate. You have to make sure that you have an SSL certificate with you to provide safety and security to users and gain trust from them. This not only will help you in boosting the user experience but also will increase your chances of getting rank higher in search engine result pages.
FAQs
Conclusion
SSL certificate is a necessity for every website and is important as it signals search engines that your website is trustworthy and credible. It impacts the SEO of the website positively and boosts the user trust and experience ultimately boosting your SEO ranking. Make sure to pay attention to understand what an SSL certificate is, why it is important and how it affects the SEO performance of a website.