What is an Entity Match? How to optimise this in SEO?
Entity match is the association process that search engines use to link words present in search query with entities present in the content. Entity is any unique, well defined, distinct and singular thing or any of the concepts that search engines like Google and Yahoo can understand and recognise well. Entities could be a name of person, place, even any other concept that has contextual meaning. Here in this article we will look at what an entity match is and how it impacts SEO.
What Is An Entity Match? How To Optimise This In SEO?
Entity match is basically the procedure that is used by search engines. Search engines like Google use entity match processes to link phrases and words present in search query with entities. Entity is not just the words or keywords, it is something that search engines can recognise well.
You can enhance search engines by focusing on entity based SEO techniques. It is the practice of optimising the content in a way to make it more relevant and to the point for search queries.
As a result, entity based SEO not only helps in improving chances of getting rank at higher positions but also attracts more traffic. Recently there is a notable shift made by SEO experts from keyword based SEO approach to entity based SEO approach.
Well, this has happened because search engines are now focusing more on entities and their relation with the rest of the content instead of the presence of keywords. This is due to the advancements in machine learning and natural language processing.
Ultimately, it resulted in the shift from keyword based SEO approach to entity based SEO approach because now SEO is more about content relevance than keyword stuffing. Due to this search engines are now able to understand entities present in content.
Optimisation of entities results in higher levels at SERPs. When you place an entity in the appropriate place of the content and mark of the content with structured data like JSON, you cannot only improve your visibility in the online market but also can build more organic link opportunities and click through rates.
FAQs
Conclusion
You can use entity based SEO to improve search results because entity based SEO helps search engines understand the reason behind search query. It ultimately provides more accurate, precise and intended results. Above article tells you about entity match and how you can use it to improve SEO.