What are Widget Links? How to optimise this in SEO?
Widget link is one of the beneficial SEO tools that you can use to boost the website authority and increase the organic traffic by generating a high quality backlink via this tool. Since all of these, the website authority, organic traffic, and backlinks, are significant ranking factors, you will get an ultimate boost in the SEO performance of your website. Here in this article we will talk about what are widget links and how to optimise them in SEO.
What are Widget Links? How to optimise this in SEO?
Widget links are the hyperlinks that are present within widgets. Here we are talking about the small interactive tools that you see on websites such as calculators, social media sharing buttons, or weather forecasts.
When the user is visiting your website and he interacts with the widget by clicking on it, he is taken to the widget provider’s website. This process creates a backlink that is highly beneficial to SEO performance.
Widget links have many more advantages as compared to traditional backlinks. Here are some of the benefits of widget links for SEO .
Benefits Of Widget Links On SEO
- Widget links pass link equity to your site that significantly enhances your website authority in the eyes of search engines.
- Widgets are easy to embed on multiple sites and can increase the number of backlinks significantly.
- When you use a widget linking, these widgets display your brand logo and its name on other websites. Since more people will see your brand name and logo, this increases brand exposure and increases your visibility. Moreover it also results in attracting direct traffic to your site.
- Widget linking behaves as a natural form of link building that is generally preferred by search engines and they favour widget linking in their ranking system.
How To Optimise Widget Links in SEO?
For effective implementation of widget link here are some of the tips and tricks that you can follow to get the most out of widget linking.
- Make sure to create widgets that provide real utility to visitors like informative applications or interactive tools. This is because they naturally attract users and encourage them to link back to your site.
- Make sure to embed links in the widgets in such a way that makes them valuable for the users. Moreover they should be embedded in a way that makes them feel organic.
- Avoid forced links or over promotion because search engines may perceive over promotion or forced links as manipulative.
- Make sure to audit your widgets regularly to adjust the design and optimise them in a way to improve their performance.
FAQs
Conclusion
If you want to boost your SEO performance by simply enhancing your website authority and driving more traffic, you can go with widget links. Make sure to consider balancing and natural link building, when placing widget links and getting penalised due to manipulation, anchor text or spamming. Above article tells you about what widget links are and how to optimise them in SEO.