What are the Parked Domains? How to optimise this in SEO?
Among all those elements that work together to increase visibility and SEO success of the online content, parked domains is one of the unique factors that significantly impact SEO. Parked domains, as the name suggests, are those domains that are registered and reserved for future use. Remember are not currently used for email or website hosting. Here in this article we will look at the details about parked domains, their impacts on SEO and how to optimise it in SEO.
What are the Parked Domains? How to optimise this in SEO?
In simple words, parked domains are the registered domains that are not currently used and are reserved for the future. They are used particularly to protect brand identity and are important for SEO.
Parked domains not only protects a brand identity but also makes sure that other competitors in the same niche do not register with the similar domain name. When we talk about parked domains from an SEO perspective, we see that its significance has been shifted.
Previously parked domains were only used to manipulate search engines but now they are used only for future development and brand protection. This shift happened because Google has now become smarter and works with more efficiency.
Now Google rarely indexes parked domains. Well, the strategic and effective use of parked domains affect the website SEO performance significantly, here is the description of how to optimise parked domains in SEO.
Optimising Parked Domains in SEO
- Parked domains helps in giving an advantage of older domains to websites. This is because domain age is one of the major ranking factors in SEO. According to the research those domains that are older generally get an advantage because they have established history.
- Similarly, when you register your brand domain name, you prevent other competitors from using the similar name. This also helps in protecting your brand identity.
- Furthermore, if a parked domain name is keyword rich and brand specific, of course it benefits SEO a lot.
Make sure to register the domain names that are not only concise and memorable but also relevant and keyword rich to boost SEO performance of your website.
FAQs
Conclusion
Because of the presence of modern search engine algorithms, parked domains do not influence SEO ranking directly. You have to make sure to understand the concept well before their application to get the most benefit out of the parked domains factor. Above article tells you everything about parked domains, their impact on SEO and how to optimise them in SEO to get the most benefit.