What are Pogo Sticking? How to optimise this in SEO?
When you hop between search engine result pages and different websites and move from one website to another to look for the perfect match and perfect answer to your search query, this action is called Pogo-Sticking in SEO. Pogo-Sticking significantly creates its impacts on website SEO performance in different ways. Here in this article we will look at what Pogo-Sticking is, why it is important in SEO and how to optimise it in SEO.
What is Pogo-Sticking? How To Optimise This In SEO?
Pogo-Sticking, in simple words, is jumping from one website to another to look for the exact answer of your question that you have entered in a search search query box. Since search engines try their best to provide the most relevant and high quality content to users, Pogo-Sticking is seen as a negative signal in search engines.
It signals that the initial websites that are displayed on top of the search results are not enough to satisfy the user’s query. This behaviour is interpreted as a sign for the website that it is not valid and reliable to rank as high as it is in search results.
Simply, this is because it is not enough to satisfy the users. It results in declining the ranking of the website because this behaviour indicates to search engines that users are not satisfied and have poor user experience. This is why they are moving from here and there to look for the best and relevant related results.
Research says higher rates of Pogo-Sticking correlates negatively with the Google ranking. Moreover, another research on Pogo-Sticking says that Pogo-Sticking affects more than 5.6% of the ranking factors in Google ranking algorithm, ultimately impacting the SEO performance and ranking of a website.
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Conclusion
Pogo-Sticking significantly impacts the SEO performance of the website as it creates its impacts on user satisfaction and website visibility. Understanding Pogo-Sticking, its impacts on SEO and how to optimise it in SEO, is important to make sure your site ranks well in research results. Make sure to pay tension to the above article to understand Pogo-Sticking in detail and its effects on search engine rankings.