What are Featured Snippets? How to optimise this in SEO?
Featured snippets are also called position zero, which is a special box containing a quick answer to users search query, located exactly at top of the Google search results to provide users with the direct answer to their question without the need of clicking through it. Featured snippets significantly increase website traffic and enhance brand recognition, ultimately affecting the credibility and authority of the website they belong to. Here in this article we will look at the details about featured snippets, what they are, their impacts on SEO and how to optimise them in SEO.
What are Featured Snippets? How to optimise them in SEO?
Featured snippets are the quick answers to the search query that users can see without clicking through a website they belong to. Although the links of the website are present, still you don’t need to click on it to see the answer of your search query.
It could be in the form of a simple paragraph, a few sentences, a list and even sometimes it appears to be in the form of an image. Features snippets are basically the short snippets of text that are designed particularly to answer the user’s question efficiently and quickly without a delay.
These not only increase the visibility of the website they belong to but also increase their click through rate and boost a website’s traffic. They are valuable and highly important particularly when you need immediate answers. This means they are ideal for mobile queries and voice searches.
Optimisation Of Featured Snippets in SEO
Featured snippets when used correctly boost the SEO performance of a website. In order to optimise for featured snippets you need to make sure to,
- Provide authoritative and clear answers to the frequently and commonly asked questions.
- Make sure to structure your content appropriately by adding concise paragraphs, making lists, tables and headers. This also increases the chance of getting selected for this prime location.
- Using proper keywords and identifying them before integrating them in the content properly increases the chances of the content getting selected for position zero location.
- Use lists, tables, headers and bullet points and make sure your content is well organised and correctly formatted in HTML.
- Structure your content with the use of H1, H2 and H3 headings so that Google algorithms can easily scan and index them.
- Moreover, enhance comprehensiveness of your content by providing in depth detail yet concise information with integration of related keywords and semantic variation.
- Furthermore, also implement schema markup to define the content clearly to search engines so they can understand it and select your content for featured snippet location.
- Make sure to deliver high quality, well structured, informative and factual content. This is because Google prefers such content for features snippets.
FAQs
Conclusion
Featured snippets play an important role in SEO strategies and improve organic search visibility. In order to make your content preferred for featured snippets, you need to make sure to provide clear, concise, comprehensive, factual and relevant answers to commonly asked questions in your content so that they align with user’s search queries and search engines select them for featured snippet position.