What are Easter Egg Results? How to optimise this in SEO?
Just as there is a surprise element present in traditional Easter Egg hunt events, there are these unexpected features that sometimes are hidden within search engines and are only triggered by particular search queries. These are the digital delights you get in the form of unexpected messages, features, or functionalities that impact SEO significantly by impacting user engagement, social shareability, brand perception, and backlinks of the website. Let’s see the details below.
What are Easter Egg Results? How to Optimise This In SEO?
The only purpose of Easter Egg is to offer users an enjoyable, interactive, and playful break from usual website navigation and search results. This could be in the form of simple animations or sometimes jokes, puzzles, or small games that are linked to search queries.
Easter eggs are programmed with the use of HTML5, CSS, or JavaScript and are seamlessly integrated without making any amendments in the basic functionality of search engines. Well, they are all created in a complex way.
These Easter Eggs are not only enjoyable but also lightweight and engaging and are developed in a way so that they do not affect the page loading time or user experience. This is because if these Easter Eggs slow down the page loading time and worsens the user experience, they will not benefit as intended.
Easter Egg Results And SEO
Easter Egg, although is not a direct ranking factor that affects the ranking of web pages in SERPs but indirectly affects the ranking. Easter eggs keep users on the website for longer. This increases stay on site, ultimately increasing time on site and decreasing the bounce rate.
This signals to the search engine that the search engine is both worth spending time on and valuable. Moreover, the presence of easter eggs also result in generating strong backlinks and increasing sociability of a website, ultimately boosting the SEO performance.
FAQs
Conclusion
Easter Egg results engage users with search engines in a different, unique, and fun way and offer a break from the normality. Although it is not a direct ranking factor, it does impact the ranking of a website and improves the overall SEO strategy significantly. Above article tells you about what Easter eggs are and how to optimise them in SEO.