What are Doorway Pages? How to optimise this in SEO?
Doorway pages are the webpages on your website that are particularly created to get ranked better in search engine ranking for particular search queries. It is basically Black Hat SEO tactic that although helps you in getting a boost in your SEO performance temporarily but harms the long term success of your website. Here in this article, we will look at the details of what are doorway pages and how to optimise it in SEO.
What are Doorway Pages? How to optimise this in SEO?
Doorway pages, in simple words, are the web pages that aim to manipulate search engines so that they can get ranked in higher rankings particularly for specific keywords. Website owners create a number of doorway pages that are not at all useful for the users.
When the doorway page gets higher in search engine ranking, users click on them and their meta refreshes and the page quickly redirects the users to another page. This is among the list of malicious Black Hat SEO techniques used to increase the chances of getting rank higher in search engine result pages SERPs.
These are basically the low quality pages that are not really useful for the users and also results in decreasing the validity of your website. These doorway pages redirect users on other pages of the website and often have overwhelming keywords and duplicate content in them.
Let’s talk about doorway pages and its impact on SEO.
Doorway Pages Impact On SEO
Search engines, mainly Google, particularly focus on boosting the user experience and providing the user with the most relevant high quality results for their search queries. But these doorway pages are created with poor content and sole purpose of driving traffic to their site, mainly for particular search queries.
They do not have valuable information and are only optimised for a few keywords just to trick search engine algorithms so that these algorithms consider these web pages worthy of higher ranking. Search engines do not like doorway pages.
Instead they consider them not only deceptive but also harmful for both user experience and website ranking and reputation. Google, one of the dominant search engines, has taken a strong action against doorway pages.
Google, in its webmaster guidelines, explicitly says that these pages are deceptive and harmful. It also says that there are penalties that are applicable on websites that are caught using doorway pages.
If the website is caught having doorway pages, it can lead to severe penalties and sometimes complete removal from the Google index. Remember, you may get short term benefits because of the doorway pages on your website but remember their long term effects are much more risky, serious and troublesome. You cannot ignore them so make sure to prioritise White Hat SEO practices to build a strong foundation for long term success.
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Conclusion
Hopefully you have gone through this above article that tells you about doorway pages, what they are and how they impact SEO of the website. Pay attention to the above article to understand about this White Hat SEO tactic that might give you temporary benefit but is not for long term success.