What are Backlinks? How to optimise them in SEO?
Backlinks are the links available on other websites that direct visitors to your website. They’re also known as inbound links because they represent that traffic coming to your site is coming from another website. If you have high-quality backlinks, you can rank higher in search engines. Let’s talk in detail about what is backlinking and how you can use the strategy to rank higher in SERPs.
What Are Backlinks? How To Optimise Them In SEO?
Backlinks are used as one of the determining factors for credibility and reliability in the eyes of search engines. More high quality backlinks you have, the more votes you get from other websites, ultimately telling search engines that your website is credible, valuable and useful.
Remember one single high quality backlink is more important and powerful than hundreds of low quality backlinks on your website. Generally backlinks are underlined and blue in colour. But it depends on the website owners they can customise them according to their own choice.
When you move your cursor over the backlink it changes from arrow icon to pointer icon. Stay for a few more seconds here and you can see the destination URL appearing in the bottom of the browser window. This is how you can see where the backlink is directing you.
Optimising Backlinks In SEO
Undoubtedly backlinks are considered to be one of the most essential search engine ranking factors. They help you in not only ranking higher in search engines but also in driving direct traffic to your site.
Basically backlinks are the incoming links that link one website with another. They not only benefit in referral traffic and increasing brand awareness but also are advantageous for SEO performance.
Some of the backlinks appear naturally in websites but there are specialists who particularly work to generate and maintain backlinks to attract more visitors. When we talk about backlinks and SEO, we generally say, the more backlinks a website has, the more trustworthy and reliable it is perceived to be.
Are All Backlinks Valuable For SEO?
Not only the presence of backlinks is important but also their quality. If the backlinks are coming from authoritative sources and are genuine, they make a website more trustworthy. On the other hand, if they’re coming from a toxic site, they will affect the reputation of your website too.
The links that are low quality or direct you towards irrelevant content are usually ignored by Google. Moreover sometimes there appears to be the backlinks that violate the Google Link Spam Policies. These are usually called toxic backlinks that can result in Google penalty, ultimately harming your SEO.
You need to be aware of the quality and reliability of the backlink before building them to make sure they are helping you in increasing referral traffic, brand awareness and ranking your website higher in search engine results.
In simple words we can say, backlinks are basically the votes of credibility that a website gets from other websites.
FAQs
Conclusion
One of the major factors playing an important role in improving SEO is backlinks. Pay attention to link building in your SEO strategy, as the more high quality backlinks you have on your site, the more your site will rank higher in search engine result pages SERPs. The backlinks from sites can help you boost your website’s credibility and reliability, ultimately attracting more organic traffic on your website and increasing your website’s visibility.