Transactional searches are the searches made by users with a clear purpose to complete a particular action. Optimising your website for transactional searches, boost the website traffic by simply attracting the right kind of traffic, ultimately increasing conversion rates and resulting in significant increase in revenue and sale. Here in this article, we will look…
The search queries in which there is a company or brand name and product is mentioned is called as branded searches. Branded searches impact SEO significantly as they signal search engines that the brand is highly trusted and reliable for customers. Here in this article will look at the details of what branded searches are,…
Meta tag spamming is the addition of irrelevant keywords in meta tags to manipulate search engine ranking and deceive them so that they rank the web page higher than it deserves. It significantly impacts SEO because it is not only unnatural but also the wrong way to increase traffic on your website. Here in this…
Core Web Vitals is the collection of several metrics that tells about the user friendliness of a website by measuring its visual stability, interactivity and loading time. The better the website is on the basis of these metrics, the better user experience it will deliver. Here in this article we will look at the details…
The series of Google algorithm updates targeting spammy queries that are linked with controversial topics such as gambling or pay day loans is called Payday Loans Update. This update is responsible for cleaning the spam search results by penalising those websites that use Black Hat SEO techniques for ranking. Here in this article we will…
When a user performs a search with the intent of looking for a product or service nearby the content which is optimised for local searches appears in search results. Local searches not only drive targeted traffic to your website but enhance conversion rates and boost the business. Here in this article we will look at…
A sudden increase in the number of backlinks on your website over a short period is called an unnatural influx of links. This indicates to search engines that something manipulative or inorganic is happening in the website, to boost its ranking and authority, ultimately leading to penalties. Here in this article, we will look at…
The measure of activity, genuineness and authoritativeness of certain brands across social media platforms is referred to as legitimacy of social media accounts. Legitimacy of social media accounts significantly improve visibility of certain company or certain brands websites and impact the user experience, creating effects on SEO ranking. Here in this article we will look…
Site usability refers to the ease of interacting with a website. There is a broad range of factors that depicts site usability as a whole including mobile friendliness, ease of navigation, simplicity and loading speed. Site usability is an important factor that impacts the website SEO performance significantly as it impacts the user experience. Here…
Just as there is a surprise element present in traditional Easter Egg hunt events, there are these unexpected features that sometimes are hidden within search engines and are only triggered by particular search queries. These are the digital delights you get in the form of unexpected messages, features, or functionalities that impact SEO significantly by…
End of content
End of content