Dwell time is that time on site that users spend on a particular web page, after clicking on the link which appears in search results until they click back to the SERPs. Dwell time of a web page signals search engines about relevance, value and quality of a web page content and indicates whether it…
The list of products that is displayed in SERPs when users search for a particular product or particular category, is referred to as shopping results. Shopping results are of extreme importance in SEO because they depict the user experience and directly create the impacts on online buying behaviour. Here in this article we will look…
Interstitial pop-ups are also called interactive pop-ups that appear just before the predetermined web page is displayed. These pop-ups enhance user engagement and are essential in digital marketing strategy, particularly when it comes to catching user’s attention immediately. Here in this article, we will look at the details of interstitial pop-ups, their importance in SEO,…
SSL stands for Secure Socket Layer that is a digital certificate used for authentication of identity of a website and enabling the encrypted connection. SSL certificates are now officially recognised as ranking signals impacting SEO and ranking system of web pages ranking. Here in this article we will look at what an SSL certificate is,…
Geo-targeting refers to checking users’ location with the help of their Wi-Fi, GPS data, or IP address to deliver the best suitable content according to their geographical location. Geo-targeting significantly impacts SEO because it ensures that the content search engines are showing aligns with the preferences and needs of the local audience. This impacts SEO…
User search history is the record of the data about the user queries that he has made in search engines and the websites he has visited. This data is used by search engines to personalise search results according to user’s preference. Personalised search results that you get as a result of user search history particularly…
Brand name anchor text refers to the clickable text in the form of a link in which brand name is mentioned where users click to reach the relevant page. Brand name anchor text increases visibility and also enhances brand authority, ultimately impacting SEO performance of a website positively. Here in this article we will look…
Hiding affiliate links is hiding long, complex URLs that are difficult to memorise and understand and using a simple, clean, and more clear link that redirects the users to affiliate products. This significantly impacts user experience and link management of the website, ultimately affecting its SEO performance. Here in this article, we will look at…
E-A-T stands for expertise, authoritativeness and trustworthiness that are three important factors used to determine the web page quality. The E-A-T algorithm impacts significantly on search engine rankings because it not only depicts the quality but also relevance, authority and value of the content. Here in this article we will look at the details about…
YMYL stands for Your Money, Your Life. YMYL keywords refers to the content in which there is certain advice or information for the readers that could influence their life significantly. YMYL keywords are of great importance in the eyes of search engines because their precision and accuracy is something that affects the well being of…
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