When users return to the website after their first visit, this is called repeat traffic. It is basically the number of users coming back on a website they initially visited. Repeat traffic is an important factor that impacts SEO by creating its effects on engagement, user experience, brand loyalty, trust and backlinks. Here in this…
The articles that are featured in prime locations on Google and gain more attention due to being visible are referred to the content in the top stories box. Top stories box in Google impact SEO performance significantly by creating its effects on organic traffic of the website, its visibility and authority. Here in this article…
When your brand is mentioned somewhere on an online platform but there is no link back at that platform to direct users to your website, this refers to unlinked brand mentions. These unlinked brand mentions provide signals to search engines about the credibility and reliability of your brand, ultimately impacting SEO performance positively. Here in…
Site architecture is the organisation, setting and structure of web pages and the way they are linked together in a single website. Site architecture helps users and search engines to find, understand and navigate the content on a website easily. Let’s talk about site architecture in detail and discuss its impact and optimisation in SEO….
Query Deserves Freshness QDF is an algorithm used by search engines to check, when there is a need of providing the most up to date information to a user’s search query. Incorporation of QDF in search engine algorithms impacts the content ranking significantly. Here in this article we will look at what a query deserves…
When you hop between search engine result pages and different websites and move from one website to another to look for the perfect match and perfect answer to your search query, this action is called Pogo-Sticking in SEO. Pogo-Sticking significantly creates its impacts on website SEO performance in different ways. Here in this article we…
Big brand preference refers to the importance given to large brands when search engines rank the web pages as a result of certain search queries. This big brand preference in SEO impacts SEO significantly because they signal search engines about the authority, value, quality and trust of the brand. Here in this article we will…
The physical presence of a business is called a brick-and-mortar location of a business. The accessible location of an online business significantly impacts the SEO of a website because it influences both sales and traffic. Here in this article, we will look at the details about brick-and-mortar location, its impact on SEO, and how to…
Site map basically works as a directory and is important for every website as it acts as an index of all of the web pages that are present on your website and that you want search engines to rank. The presence of site maps makes crawling, understanding and indexing of the website easy, quick and…
Featured snippets are also called position zero, which is a special box containing a quick answer to users search query, located exactly at top of the Google search results to provide users with the direct answer to their question without the need of clicking through it. Featured snippets significantly increase website traffic and enhance brand…
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