How Keywords Appear in Top Level Domains? How to optimise them in SEO?
Keyword appearing in the top-level domain means the search query matches exactly to a part of a domain name itself. Keywords appearing in top-level domains provide signals to search engines about the relevance of the content to a search query. Here in this article will look at how the keyword appears in the top-level domain and how it affects SEO strategy
How Keywords Appear in Top Level Domains? How To Optimise Them in SEO?
When you search something on search engines like Google, for example, suppose you have searched for classic cars, and the result appears. You see a website with the domain name classiccars.com. Of course, you will be attracted to that website because the word you have searched for is exactly what is mentioned in the domain name of a website.
Search engines consider domains that have particular keywords as more relevant and trustworthy. This ultimately improves the visibility of the website that has a keyword appearance in top-level domains.
Moreover, when we talk about the keyword in the top-level domain from a brand perspective, the domain name that has the keyword in it helps in recognizing and recalling the content of the website, ultimately making it easier for the users to return to the site and remember it for longer. This ends up increasing direct traffic and producing a potential influence on search ranking.
In simple words, keywords appearing in the top-level domain are taken as a sign of relevance and quality.
How Do Keywords Appear In Top Level Domain Impact SEO?
The effect of keywords presence in the top-level domain varies. Well, in previous years, the EMDs, Exact Match Domains, were receiving all the ranking benefits from search engines, but in recent years, search engines now focus more on user experience and content quality when it comes to ranking.
The presence of keywords in top-level domains improves click-through rates and enhances keyword relevance. Since the domain that matches exactly or closely to the search query seems to be more relevant for users, they click on it.
Users usually click on the search result that has the domain name closest to their search query. This ultimately improves click-through rates from search engines, resulting in positively impacting the ranking.
FAQs
Conclusion
Like other factors impacting SEO strategy, the presence of keywords in the top-level domain also has effects on a comprehensive SEO strategy, but they are minor. They should not be the sole focus; neither this factor alone makes or breaks the website ranking. The above article tells you about how keywords appear in the top-level domain and their impacts on SEO to help you get the concept in a better, more understandable way.